All-platform storyteller based in National Capital Region, India. More than a bystander, and the Chocolate Soldier* who never stops being that kind person. Feels the world needs more pineapples**, movies, swings***, music, and creativity. Fascinated by nature, people, religion, custom, belief, trends and behaviour.

Past: Worked for Times of India, Hindustan Times & Press Trust of India.

Founder: Raisina Hill & Bharat Bolega

Editor in Chief: Business of Brands

Primary Role: Vice President @ G Caffe

Here: Blogging since 2007.

Quote: Life is being happy.

*Chocolate Soldier is an expression referring to a good-looking but useless warrior, popularised by George Bernard Shaw’s 1894 play Arms and the Man.

**A Pineapple is truly the most amazing, spectacular thing of the human race. It is a thing of beauty, something that should be worshipped and loved by all that know it.

***Everyone wants a better life, and swings can do just that.