Hitler AIDS Moment

Is it fair to warn people of AIDS by likening the deadly disease to Adolf Hitler, Saddam Hussein or Joseph Stalin?

An advertising agency had done that.

Its 45-second ad on German TV and also in cinemas shows a couple having sex and as the commercial progresses, the man’s face turns into Hitler’s as he looks straight into the camera. The tagline being: “AIDS is a Mass Murderer. Protect Yourself!”. hitlerHitler may be the ugliest face you can use to show evil but you cannot make a point like this – that AIDS, like Hitler, is a mass murderer. Oh! C’mon.

The advertisement’s shock value is hard-hitting and is sure to generate controversy, particularly when it fails to provide any kind of actual prevention message.

This ad campaign has been designed by Regenbogen e.V. in conjunction with the advertising agency ‘das comitee’.

“Our campaign to mark World AIDS Day 2009 speaks in clear terms: the new slogan is ‘AIDS is a mass murderer’. The few mass murderers who have claimed a similar number of human lives are shown: Adolf Hitler, Joseph Stalin and Saddam Hussein. The campaign is designed to shake people up, to bring the topic of AIDS back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected,” announces the campaign office. saddam

According to the ad agency, public interest in AIDS has massively declined over the past number of years. The number of victims, however, has not.

As of now, over 28 million people worldwide have died. And every day, almost 5000 new deaths are added to that number. This makes AIDS one of the largest mass murderers of all time.

“In Germany alone, around 60,000 people are infected with HIV or AIDS. Nobody should be allowed to forget these numbers. As anyone who forgets can become a victim themselves,” it says.

Watch AIDS is a Mass Murderer music video by clicking here.


  1. Update from BBC
    Romping Hitler Aids ad criticised

    A graphic Aids-awareness TV advert which features an Adolf Hitler lookalike having sex has been condemned by HIV charities.

    The German charity behind the film says Aids has killed 30 million people worldwide, and it wants to shake people up by linking Aids with mass murder.

    But other organisations said it could be Aids sufferers, not the disease itself, who are associated with Hitler.

    UK-based HIV charity the Terrence Higgins Trust says it is concerned the advert could be “insensitive”, by stigmatising people with the condition.

    Vicky Sheard, the organisation’s policy officer, told the BBC News website: “One in four people in the UK with HIV doesn’t know he or she has it, so anything that could increase stigmatisation and discourage them from coming forward to be tested isn’t helpful.

    “The dangerous thing about it [the advert] is there doesn’t appear to be any accompanying public health message as far as encouraging people to stay safe and use condoms.

    “Also, treatment in Europe these days means it’s very possible for people with HIV to live a healthy lifespan.”

    The Hamburg-based Das Comitee advertising agency, which made the film, said it was designed to shock people into avoiding sex without contraception.

    “We asked ourselves what face we could give to the virus, and it couldn’t be a pretty face,” Dirk Silz, creative director of Das Comitee, told AFP news agency.

    “The campaign is designed to shake people up, to bring the topic of Aids back to centre stage, and to reverse the trend of unprotected sexual intercourse.”


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