Bruce Lee died 40 years ago, but Johnnie Walker has brought him back to life compiling a monologue from his philosophical remarks.
It’s “Hail to the Game Changers” ad features Bruce Lee wandering through a Hong Kong hotel, expounding on his philosophy about how to be a game changer.
The ad opens with Lee reflecting on a projection of the original 1971 interview when he first spoke those words: ‘Be Water My Friend.’
He then expounds his philosophy and explains the inspirational attitude. He encourages us to have the courage to express who we are and start living our dreams; in essence to Keep Walking.
The martial arts legend finally issues viewers an inspirational challenge: “Because someday you’ll be more than a success. You’ll be a game changer.”
So like me. Ditto, though I’m afraid if you lament the ad as it links the non-drinking action star with an alcohol product.
Johnnie Walker though defends the ad, saying it worked closely on it with Lee’s daughter Shannon according to whom his father was not a drinker but he didn’t think drinking was immoral. The video is an “innovative way to get my father’s ideas out”.
The TV commercial is directed by Grammy award-winning Joseph Kahn, using a remarkable way of storytelling that utilizes spectacular Computer Graphics technology engineered by the famous production company named The Mill.
Ad agency BBH China hired Hong Kong actor Danny Chan to play Lee in the commercial and digitally altered his face to look like Lee’s.
Yes, the Walkman may be dead. Keep walking.